In a first for New Zealand Fashion Week, buggies have sashayed the runway as part of the annual Mum and Kids Show.
On Sunday, a crowd of 600 saw Mountain Buggy cosmopolitan luxury roll down the catwalk to the tunes of renowned Kiwi artist, Anika Moa.
Jane Hills, Mountain Buggy Textile Designer, says the event - now in its third year - highlights where luxury fashion meets nursery.
“Purchasing a buggy is no longer just about practicality, with many parents looking to retain a sense of self through style.
“My goal is to really push the boundaries and revolutionise the fabrics and prints for Mountain Buggy - ensuring our products are fashion forward and appeal to a wide audience, both female and male.”
Hills says fabric inspiration for cosmopolitan luxury was drawn from high end fashion, on-trend timeless geometric prints, and includes soft charcoal melange fabrics making it a great example of function and aesthetics working hand in hand.
“Technology and tools are great for design, yet creating an identifiable style is about being unique whilst remaining true to the heritage and DNA of Mountain Buggy .”
With a background working in fashion and interiors, Hills believes working with buggy fabrics is much like working on a fashion garment. Similarly to clothing lines, colour inspiration is often drawn from Paris’ renowned Premiere Vision and Textile View colour forecasting. “Together with global trend ideas from international high end luxury brands, we create mood boards for colour and concept development. From here, visions quickly become a reality.”
Coco Chanel famously once said, ‘fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’
“ cosmopolitan luxury makes a fashion statement in its own right, but more than that, it empowers parents to retain a sense of self. Allowing parents to continuing doing what they’ve always done - shop, lunch, run and live life without limit - in style,” Hills says.
Learn more about Mountain Buggy cosmopolitan luxury hereDanny Shu